Funny ads focused on ending stigma through storytelling. There are three video ads to watch and they certainly tell a story. Although, I don’t understand the EAU C D ad, but maybe that’s the point.
The commercials cover the symptoms that come along with mental health conditions, such as panic attacks, extreme stress and rumination. Anxiety and OCD are represented by perfumes, called “Anxiété” and “Eau C D,” and trauma is personified through a long-wear lipstick.